Marketing Resources

 

Below are some resources that will help you create materials suited to your library's marketing needs, as well as some all-purpose, print-ready files.

With the Canva templates, feel free to update them with your own logo(s) and color(s) to make them suited for your library's needs.

Aspen Brand Standards - Download (.pdf)

 

Aspen Discovery

Email and Newsletter Communication

Discovery More with Aspen Discovery Canva Template

Template Examples:

 

Logo Files

Aspen Discovery Logo Files - Dropbox

Printable Resources

Aspen Discovery Quick Start Guide (For Patrons and Staff) -  Download (.pdf) | Canva Template

Aspen vs Koha Overview (For Staff) -  Download (.pdf) | Canva Template

Intro to Aspen: Staff Exercises (For Staff) - Download (.pdf) | Canva Template

Aspen Discovery - Discover More Bookmarks - Download (.pdf) | Canva Template

Aspen Discovery - Discover More Single Bookmark - Download (.pdf) | Canva Template

Social Media

Aspen Discovery Instagram/Facebook (with space to add your library's logo and/or catalog URL at the bottom) - Canva Template

Template Example:

Aspen Discovery Twitter (with space to add your library's logo and/or catalog URL at the bottom) - Canva Template

Template Example:

Tutorials

Aspen is incredibly customizable. No two Aspen sites are the same. Because of this, we don't provide canned or out of the box patron videos. The great part about Aspen is that users find it very intuitive and easy to use and should not need videos to understand navigating and searching Aspen. If you do want to highlight special or new features in Aspen, we suggest making short (1-2 minute) user videos using your new Aspen catalog.

We do have a sample script to go over some of the talking points you may want to include in your video(s):

Aspen Patron Tutorials Script - Download (.pdf)

Here are examples of some ways libraries are sharing Aspen resources with their libraries:

Promotional Video:

Niche Academy Tutorials:

Help Page using Web Builder Pages:

 

Aspen LiDA Mobile App

Logo Files

Aspen LiDA Logo Files - Google Drive

Printable Resources

Aspen LiDA Quick Start Guide (updated April 2024) Download (.pdf) | Canva Template

Aspen LiDA Bookmark - Download (.pdf) | Canva Template

Aspen LiDA PostcardDownload (.png) | Canva Template

Aspen LiDA Flyer Canva Template 

Social Media

Aspen LiDA Instagram/Facebook - Canva Template

Aspen LiDA Twitter Canva Template

Aspen LiDA Banner Header (to be used on Aspen Discovery site) - Canva Template

 

 

Articles and Blog Posts

SCLD - January 31, 2024 - Click to Access Blog Post

Chattanooga Public Library - November 6, 2023 - Click to Access News Article

Cuyahoga County Public Library - August 28, 2023 - Click to Access News Article

Goleta & Santa Ynez Valley Libraries - September 28, 2021 - Click to Access News Article 

Greenville Couny Library System - October 6, 2023 - Click to Access Article by Terri Brown Potter

Huntsville - Madison County Public Library - October 19, 2022 - Click to Access Blog Post

Huntsville - Madison County Public Library - October 24, 2022 - Click to Access Blog Post

Nashville Public Library - November 9, 2020 - Click to Access Blog Post

Monterey County Free Libraries - February 23, 2022 - Click to Access News Article

Spanish Fork Library - Click to Access Press Release

FAQs/Information

Cuyahoga County Public Library

CCPL created a page on their website with information and FAQs to keep patrons informed of their upcoming changes and answer common questions.


Ethelbert B. Crawford Public Library, RCLS

Ethelbert B. Crawford Public Library - Monticello (a part of the Ramapo Catskill Library System) held an Introduction to Aspen Discovery event in order to go over the transition with patrons and share how to navigate the new catalog.

Library Website

Fayetteville Public Library


Hooksett Library, GMILCS


Mohave County Library


Salinas Public Library

Newsletters

Ocean State Libraries


Washoe County Library System

Social Media Posts

Cuyahoga County Public Library


Pasco County Library System